3 Reasons Business Owners Dread Their Financials and 3 Quick Fixes for a More Profitable Mindset

You think your accountant is satanic.

You suspect your financials are possessed. You need a shot of liquid courage before meeting with your bookkeeper. You’d rather poke your eye out than balance your checkbook.

All this drama – when all your business wants is to be loved!

It just wants you to listen to its stories. It wants to co-create a dazzling future. It’s throwing itself at you. And you’re acting like it has cooties and giving it the silent treatment.

It’s not your fault.

Many successful owners resist learning how to decode financial info. But more profits and peace of mind would be yours if you embraced it.

1. You got into business to do your thing, not to major in accounting. No one taught you this stuff. It’s boring at best and mystifying at worst. You don’t need to be fascinated by medicine to be curious about your kid’s fever – what would make you interested?

2. You’re traumatized from having jargon hurled at you, being mansplained and condescended to, or you suffer from math anxiety/dyscalculia. You can get educated, learn to hold your own, and ask your service providers to accommodate you.

3. You weaponize data into judgments. Numbers are not neutral. You make your financials and your self-worth interchangeable. Every dip in revenue means you’re a loser. Every profit shortfall proves that you’re an imposter. Learn to desensitize your nervous system – you’ll get a higher pay-off from curiosity than shame.

Business can be the truest creative expression of your soul. Learn to speak its love language and make better, faster, and more soul-aligned business decisions. Make more bank; no exorcism required.