How to Make Money by Making Women’s Lives Easier

It’s not a woman-friendly world.

Automobile safety standards were developed with crash test dummies based on male dimensions. Today women are 73% more likely to be severely injured than men in a car crash as a result.

Clinical trials excluded women on the unsubstantiated belief hormonal fluctuations would make results hard to study. Women have suffered (and still suffer) from more side effects, adverse events, and incorrect dosing than men as a result. 

In a world whose default standards are male-centric, creating products designed for half the population (a.k.a. women) is a no-brainer.

And that’s just what Heather Hasson and Trina Spear did.

They founded FIGS,  the first publicly traded company with two women co-founders. They learned that existing medical scrubs were 1) uncomfortable to wear for 12 to 16 hours a day and 2) sold in inconveniently located shops far from the hospital.

They made healthcare workers’ (~80% female) lives a little easier by selling comfortable workwear, direct-to-consumer. 

FIGS was launched in 2013 and, by 2020, had $263 million in sales. They went public a year later.

Here’s the mindset that created wealth and ease for women:

“My lens was, what problems can I solve and how do I make this world better? I wake up every single day thinking about health care professionals and: how do we support them, how do we empower them, how do we celebrate them.”¹ – Heather Hasson

To learn more about FIGS click here.

¹ Favot, Sarah. “ ‘We’ve Branded an Unbranded Industry’ FIGS Co-CEOs Trina Spear and Heather Hasson on Their Epic IPO.” 𝘥𝘰𝘵.𝘓𝘈, 25 June 2021