Do You Know What Your Business Longs To Be?

I have a weird superpower.

In the same way you can picture a majestic oak tree when you hold an acorn, I can see what someone’s business or business idea would look like, fully grown. I often see it more clearly than the person whose business or idea it is. 

Ideas live in the realm of potential but want to be made real here.

This is not a new concept. Liz Gilbert writes about this in her book Big Magic, and writer Steven Pressfield talks about it on Tim Ferris’ podcast. Many artists have felt tugged or even possessed(!) by an idea that demanded they create them into being. And if the intended host doesn’t cooperate, the idea will move on to someone else.

This is also true of businesses and their creators. 

Business ideas want to be made real. Businesses are complex systems -- living, dynamic and ever changing. And as a business owner, your business life is your performance art.  As you grow, learn new skills, and adapt to a changing landscape, your business will also morph. 

At times, it will demand more of you than you think you can deliver. Your business may have bigger plans than your current beliefs allow. You may be deeply uncomfortable in the process of its creation and evolution. As it evolves, you must grow or let go.

Some people were liberated and inspired by what their business showed me. They did the tactical work to call their business’ potential into its fullest being. Others were too afraid to follow through with gestation and birth. The very bigness of their idea shrunk them into smallness. 

In either case, no judgement. I just see what the business wants me to share. If you’re curious about what your business envisions, I’m happy to deploy my superpower. DM me. 

Photo credit: “森林浴” by J a s o n B o l d e r o is licensed under CC BY 2.0